They sift through the mass talent; find and nurture the ones that could make it. Once a few of these people make it, this could be the signal for a lot more people to get involved.
Tier Two: Give potential stars the means of production and distribution
They allow consumers to publish,create and distribute. These include; Lulu.com and cafepress.com and Amazon is also moving into this space its purchases of Custom Flix and BookSurge.
With increasing opportunities for personal expression among the mainstream consumer base, there could be a role for creative educators to help consumers add new skills and to critique their work. Imagine webeducation courses, etc…
Tier Four: Empower Everyone
Nike ID is a great example and it has been extended brilliantly with the store where you book an appointment with a designer who helps you design. The model could obviously work for lots of brands in the fashion space; empowering consumers to design their own products and then giving them the opportunity to create enhanced designs through collaboration with creative professionals.
Brought To You By,