If you’ve decide the time has come to create online marketing videos, you are making a wise business decision. For your videos to be successful there is lots for you to learn, but for now we are going to show you 3 simple, but powerful ways, to get people to like your marketing videos. Let’s get started.
If you want to grab your viewers attention you won’t want to be dragging things and don’t waste time as this will weaken the focus and you will lose your visitors. Instead, jump into action right away. Immediately communicate a message through action. Captivate your viewer’s attention by planning your opening scene like you were creating a movie.
The most successful marketing videos will feel like an unprompted conversation. However, the difference between a good video and a superior video is just two things – the opening and the closing. Start with a greeting, introduce yourself and give the name of your business. How you end your video is very important. This is another chance to tell your viewers your business name and you need a call to action that will get the reaction you want from your viewers. For example, ‘click here to sign up for our newsletter,’ or ‘visit our website for more information.’
Do something that is unexpected. Surprise your viewers and make sure you keep it fun. An example, that has been used quite often, because it is so good, is done by Rockstar Video Game. Their video starts with a baby sitting on a sofa watching his dad play Rockstar. The baby then reaches for the guitar and plays an incredible guitar riff leaving his parents amazed and shocked.
This video is an excellent example of taking your marketing video to an entirely new level. When you are putting together your online marketing video don’t be afraid to think outside the box and see what you can do to keep your visitors talking and sharing your video, because it’s good, it gives them a surprise and they think it’s fun enough to share.
There you have it – three great ways to get people to like your online marketing video and share it with others. Make the most of this powerful tool!